Why Branded Links Get 34% More Clicks

When someone sees a link like bit.ly/3xK9mP2, they have no idea where it leads. But when they see go.yourbrand.com/launch — that's a completely different story.

Research consistently shows that branded short links receive significantly more clicks than generic shortened URLs. The reason is simple: trust.

The Trust Factor

People are increasingly cautious about clicking unknown links. Phishing attacks, malicious redirects, and spam have made internet users wary. A branded link immediately signals legitimacy because:

• It contains a recognizable domain name
• It suggests an established organization
• It gives context about the destination
• It looks professional and intentional

The Data

Studies from multiple link management platforms confirm the trend:

• Branded links see 34% higher click-through rates on average
• Social media posts with branded links get 2x more engagement
• Email campaigns with branded links have 18% better open-to-click ratios

How to Get Started

Setting up branded links with Wyori takes under 5 minutes:

1. Register a short domain (like go.yourbrand.com)
2. Add it to your Wyori dashboard
3. Point the DNS to our edge network
4. Start creating branded links immediately

Every link you create with your custom domain inherits the trust and recognition of your brand. Over time, your audience learns to associate your short domain with quality content — making them even more likely to click.

Best Practices

• Keep your branded domain short (under 15 characters total)
• Use a subdomain of your main website for maximum trust
• Be consistent — use the same short domain everywhere
• Combine with custom slugs for extra context (go.brand.com/summer-sale)

Branded links aren't just about vanity — they're a measurable improvement to your marketing performance.